1_COLLECTION MERCHANDISING

_Analysis and
benchmark

· Sales results

· Trends and competitors

· Market opportunities research

· Brand identity development and signature research

· Product/price positioning

· Definition of the collection plan (segments, number of lines, models, SKUs, repeat vs. new)

· Optimization of the offer (structures, forms, versions)

· Commercial declinations

· Inspiration research and collection concepts

· Proposal of themes

· Elaboration of moodboards and color cards

· Illustration and technical drawings

· Definition of lasts, soles and heels

· Technical drawings of ornaments and metal hardware

· Design of embroideries and prints

· Realization of mock ups

· Rendering and coloring of styles

· Sourcing materials and components

· Drafting of technical sheets

· Fittings and corrections

· Elaboration and follow-up of a planning

· Product/price positioning

· Relation and follow-up with suppliers and manufacturers of prototypes and samples

· Respect of target prices and budget monitoring

· Ensuring that the fit, comfort and quality are respected